What The Heck Is SEO Anyway?

Rooter Marketing

So What Is This SEO Thing And Do Plumbing Businesses Need It?

SEO is the practice of creating greater organic visibility for your website in search engines, driving traffic to your site without paid advertising. It covers a range of on-site and off-site activities to optimize an internet page to rank higher up within Google's SERP (search engine results pages).

Search engine rankings determine how many people are likely to click through and visit you - which means more opportunities with fewer resources!

A quick refresher on what exactly "SEO" stands for: it's called 'search engine optimization because these websites get better placement when they appear atop result lists given specific keywords or phrases that might be input during any particular web browse session

SEO is the art of using indicators like trust, authority, and relevance to rank higher on search engines. It's also crucial that your website loads quickly and efficiently. A site's load time impacts how many people will visit, affecting revenue generation for your company! Suppose prospective customers don't find what they're looking for on the first-page results list. In that case, chances are none ever bother searching again.

The Science Of SEO Strategy

The science behind search engine optimization (SEO) has been a mystery to some, but not anymore. The beauty is in its simplicity; you are ultimately optimizing your website for human beings, just like any other program on our computer ecosystem! What sets SEO apart from other programs, though? Well, unlike with word processing or spreadsheets where users know exactly what they want out of them because those products were designed by people first and foremost...searches happen via algorithms, so naturally, there's no way anyone can predict how these things will behave until we give 'em something worth measuring: traffic numbers & conversion rates from keywords associated w/ specific phrases related to page content mainly comprised around those topics!

A winning SEO strategy starts with understanding the science of search engine algorithms. You aren't trying to influence people or play politics - just follow their rules as best you can, and someday those who are qualified may be able to break them! While nobody knows for sure how Google's algorithm works (though specialists have been studying it for years), if one does his/her homework in this field, there should still be enough information available on when things go wrong so that any competitor could take advantage without doing something incredibly risky like jumping ship right away only to drown...

When most people think about the word "strategy," they picture some grandiose military campaign or a zero-sum game. But when it comes to SEO, a strategy is simply a plan of action designed to achieve a specific goal. And that goal is always the same: to improve your website's visibility and organic traffic to increase leads, sales, or whatever metric you deem important.

In essence, the more knowledge and experience you obtain about how search engines work and rank, the easier it will be to create an effective SEO strategy. But as we all know, knowledge is power only when applied properly. It isn't easy, but — just like any business or industry with barriers to entry — if you are willing to put in the hard work, you can reap the rewards.

The first step to formulating an SEO strategy is understanding your goals. That might sound like a no-brainer, but you'd be surprised how many businesses don't take the time to take this crucial step. You can't improve what you don't measure, so how will you know if your SEO strategy works if you don't have specific, measurable goals?

Some common SEO goals include: 

  • Increasing organic traffic to your website
  • Ranking for specific keywords or key phrases
  • Improving your click-through rate ( CTR)
  • Generating more leads or sales from your website

SEO Budget And Resources

You might think you don't have the budget or resources to match some of the larger players in your market online. Still, size and flexibility will allow you to move faster than them. Rapidly changing the realm is something that large businesses cannot keep up with quickly- they are slower because their focus must be on long-term success rather than short bursts, which can lead many small businesses to get left behind when trends change too fast.

In today's world, where everything moves at lightning speed due to both technological advancements made by companies themselves as well consumers' demand for instant gratification, anything less isn't going to make any money off these people who invest heavily into growing creative content-heavy sites that are interactive.

Rooter Marketing's SEO Toolbox

There are many types of SEO tools available on the market. Still, there are some essential tools that every SEO professional should have in their toolbox. Here are a few of the most essential SEO tools in Rooter Marketing's SEO toolbox:

  1. Google Search Console: In 2015, Google created Google Search Console out of its Webmaster Tools. Search Console is a free service offered by Google that helps you monitor and improve your website's performance in Google search results. It also provides valuable insights into how Google sees your website.
  2. Google Analytics: Google Analytics is a free service offered by Google that tracks and reports website traffic. It is an essential tool for any SEO professional because it provides valuable data that can be used to improve website traffic and ROI.
  3. SiteChecker: Sitechecker is a website audit tool that allows you to see where your site needs improvement. You can access this information daily and get updates on what needs fixing in real-time, so there are no surprises when they come up with new findings!
  4. Moz: Moz is a comprehensive SEO software suite that offers a variety of tools to help you improve your website's SEO. Some of the most popular Moz tools include MozBar, MozCast, and Moz Local.
  5. Ahrefs: Ahrefs is a comprehensive SEO tool suite that offers a variety of tools to help you improve your website's SEO. Some popular Ahrefs tools include Site Explorer, Keyword Explorer, and Ahrefs SEO Toolbar.
  6. SEMRush: SEMRush is a comprehensive SEO software suite that offers a variety of tools to help you improve your website's SEO. Some popular SEMRush tools include Position Tracking, Site Audit, and Traffic Analytics.
  7. WriterZen: WriterZen is an SEO writing software that helps you create SEO-friendly content. It provides various features to help you optimize your content for search engines, including keyword research, topic research, and competitor analysis.
  8. Jasper.ai: Jasper.ai is an AI-powered content optimization tool that helps you improve your website's SEO. It analyzes your content and provides recommendations for optimizing it for search engines.
  9. Schema.org: Schema.org is a markup language that helps you structure your data for search engines. It is used by all major search engines, including Google, Bing, and Yahoo.

Invest In More Phone Calls With Rooter Marketing Plumber SEO

Search engine optimization can be a long-term investment, not something you can do just for the sake of it or until things get better. Then there will come another wall where this one was. All that hard work went down as well! Some plumbing businesses might run paid advertising campaigns which means they have their eyes set on high rankings, but what good does that do if we're stuck inside some funnel, unable to find our way out? It's time we start targeting those keywords more closely related to your business - instead of searching for a "broken water heater," someone might search for a "fast water heater replacement." That is an example of a long-tail keyword.

If you want to expand your plumbing company into a plumbing empire, increase the number of times that phone rings per day, and improve business success, look no further than Rooter Marketing. We have been in the industry for years; we know what it takes to succeed! Give us a call today so that our team of experts can develop an effective plan tailored specifically towards YOUR needs - not just another "one size fits all" approach like most companies offer these days...